ANWB Onderweg app – Joeri Vos

Client
ANWB

Timeframe
2021-2023

Role
App design lead

Renewed ANWB Onderweg app

Design lead for the renewed ANWB Onderweg App.

With 1.2 million users, the ANWB Onderweg App is one of the key channels, through which ANWB guides their customers stress-free from A to B. I supported ANWB in translating their app strategy and transition to become the go-to all-in-one app for car drivers. I was responsible for UX strategy, designing solutions for the new user journeys and the research and validation, and hands-on UI design of the new redesigned app

In doing so, I also helped establish a Design System that allows ANWB to maintain a harmonized brand- and user experience across all apps.

Part of scrum team (14 people).
Design, research & validation.
Balance native ui / brand identity.
Way of working, apps wide.

Endorsement (Dutch)

"Ik heb met Joeri op verschillende projecten samengewerkt. Joeri is het type ontwerper die zich vanaf dag 1 vastbijt en dingen gedaan krijgt, vooral bij uitdagende taken en projecten. Hij weet als geen ander business- en gebruikerswensen te vertalen naar sterke, gebruiksvriendelijke oplossingen die kloppen en er top uit zien. Niet alleen voor de gebruiker zelf, maar hij schakelt ook moeiteloos met de rest van het team en stakeholders. Messcherp; neemt graag verantwoordelijkheid; is je ‘go-to person’ voor design systems; één van de beste designers waar ik mee heb gewerkt; en kortom een hele fijne kerel om mee samen te werken."

Bart Nederveen, Senior UX designer ANWB (2022-2023)

Overview

Major redesign

Brand refresh and app implementation

Integration

Journey approach, integration of features

The missing link

ANWB strategy "on the road" with the app

New structure

Redesigned navigation and features

Real-time Roadside Assistance

Expansion of existing journeys

Up/Cross-selling

Adding commercial value to the journey

Map integration

Smart integration of products and services

Design for trust

High valued brand and authority

Timeline

The project started with validation and UX-testing the app journey and technology partner. We build a 'proof of value' app for that purpose. After testing we applied the lessons learned and developed the MVP app, launched in summer '22. User feedback resulted in improvements.

On the new solid base we developed new features, either extending the new journey or integrating ANWB products and services.

During the translation of the new ANWB brand identity we created the App Design System. The new system was introduced and adopted by other ANWB (branded) apps.

Groundwork

Created personas.
Customer journey mapping.
Stakeholder interviews.
Concept design & development.
Rational 'mono' driving, how does the 'drive mono' philosophy effect in-car app use.

Qualitative Usability Testing

Two days of in-car testing.
Users where given tasks ro do and destinations to visit using new app.

+/- 6 months.

Key results

1.2m

2m+

4.5

120%

Monthly active users

Downloads

Rating (100k ratings)

Growth

App van het Jaar 2023

ANWB Onderweg is awarded the Best App of the Year in the category Weather & Mobility. During the fourteenth edition of the Website of the Year Award Night, the prizes were awarded in Circa Amsterdam by Humberto Tan. The app already has over 1.1 million users.

(2024 nominee)

ANWB Onderweg-app campaign (social, web, ads)

ANWB Mobile Design System

Design System

Created ANWB Design library for (native) apps. Based on brand identy and native app patterns.

Setup with foundation & decision tokens. Build with Figma Token Studio.

Design System User onboarding
Co-creation with app teams

Apple Carplay